The field of commercial real estate is very different from that of domestic real estate. In the domestic and residential market, brokers and agents deal with actual people. This means they put a focus on friendliness, customer service, and so on. With commercial real estate, brokers and agents deal with businesses, and it is all too easy to lose the human side in that. In fact, it has been reported that customer service in commercial real estate is at an all time low. Good brokers and agents should be aware of this and do all they can to become better service providers.